> ## Documentation Index
> Fetch the complete documentation index at: https://docs.siteline.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Mentions Building

> Get your brand mentioned on real publications to drive AI agent citations and product mentions.

## Why Mentions Building matters

AI search engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews generate answers by pulling from sources they consider authoritative. When your brand is mentioned on sites that AI agents frequently cite, you're more likely to appear in those answers.

According to [research by Ahrefs](https://ahrefs.com/blog/ai-overview-brand-correlation/), branded web mentions are the strongest correlated factor for appearing in AI-generated answers — ahead of domain rating, branded search volume, and number of referring domains.

Mentions Building helps you close the gap by getting your brand placed on the same types of publications your competitors are already mentioned on.

## How it works

1. **You submit an order** — choose the page you want to promote, a content type, and how many placements you'd like across different publisher quality tiers.

2. **We match you with publishers** — we find topically relevant publications in your category that meet the quality tier you selected (based on Domain Rating and organic traffic).

3. **Content is created and published** — a relevant article is written that naturally mentions your brand and links to your page. Content types include contextual mentions, listicles, product reviews, and comparison guides.

4. **You track the results** — once a placement goes live, you can monitor it in the Orders and Placements tabs. Over time, you can cross-reference placements with changes in your [AI Visibility](/metrics-glossary) metrics to measure impact.

## Placing an order

Navigate to **Mentions Building** → **New Order** in the left sidebar.

### Page to promote

Enter the URL of the page you want publishers to link to. This is typically your homepage, a key product page, or a landing page you want to drive authority to.

You can optionally specify a preferred anchor text — the clickable text used for the link. If you don't specify one, we'll choose something natural and contextually relevant.

### Content type request

Choose the type of article you'd like your brand placed in:

| Content Type             | Description                                                                        | Pricing                |
| ------------------------ | ---------------------------------------------------------------------------------- | ---------------------- |
| **Contextual placement** | A natural brand mention within a relevant article                                  | Included in base price |
| **Listicle**             | "Top X tools for Y" style article — a format frequently cited by AI search engines | +20%                   |
| **Product review**       | A dedicated review or feature walkthrough of your product                          | +20%                   |
| **Comparison guide**     | A side-by-side comparison with competitors                                         | +20%                   |

<Tip>
  Listicles and comparison guides tend to perform well for AI visibility because AI search engines frequently cite these formats when answering product discovery queries like "What are the best tools for X?"
</Tip>

### Content guidelines

You can provide optional guidance on what should be included in the content. This is not guaranteed but helps our publishers understand what angles matter to you.

**Examples:**

* "Write a listicle on the best analytics tools for the agentic web and include Siteline as one of the top options."
* "Focus on our real-time AI agent traffic monitoring capabilities."
* "Position us as the best option for companies concerned about AI crawler impact on their infrastructure."

### Publisher quality tiers

Each placement targets a publisher within a specific quality range, measured by [Ahrefs Domain Rating (DR)](https://ahrefs.com/blog/domain-rating/) and monthly organic traffic:

| Tier          | Domain Rating | Organic Traffic | Price per placement |
| ------------- | ------------- | --------------- | ------------------- |
| **Starter**   | 20+           | 100–5k          | \$100               |
| **Standard**  | 30+           | 100–10k         | \$160               |
| **Authority** | 40+           | 500–20k         | \$240               |
| **Power**     | 50+           | 1k–30k          | \$400               |
| **Elite**     | 60+           | 1k–100k         | \$500               |

You can customize the number of placements at each tier using the quantity controls in the **Customize your publisher mix** section.

### Volume discounts

Larger orders receive automatic discounts:

| Order total | Discount |
| ----------- | -------- |
| \$500+      | 5% off   |
| \$1,000+    | 10% off  |

The discount nudge below the order summary shows how close you are to the next discount tier.

### Add-ons

**Publisher domain approval** — by default, we handle publisher selection end-to-end (auto-approval). If you'd like to review and approve each publisher domain before content is placed, you can enable "Require approval + specifications" for an additional 20%.

**Express delivery** — standard turnaround is 28 days. If you need placements faster, express delivery (14 days) is available for an additional 20%.

## Submitting your order

Once your order is configured, review the **Order summary** sidebar on the right which shows your line items, any content type add-ons, discounts, and the total price.

Click **Submit Order** to place your request. We'll send you a confirmation email with payment instructions and order details.

## Tracking your orders

### Orders tab

The **Orders** tab shows all your submitted orders with their current status:

| Status          | Meaning                                                         |
| --------------- | --------------------------------------------------------------- |
| **In Progress** | Your order has been received and placements are being fulfilled |
| **Completed**   | All placements in the order have been published                 |
| **Cancelled**   | The order was cancelled                                         |

### Placements tab

The **Placements** tab shows individual placements that have gone live, including the publisher domain, article URL, and publication date. As placements are indexed, you can cross-reference this data with your AI Visibility tracking to measure impact over time.

## Frequently asked questions

<AccordionGroup>
  <Accordion title="What kind of sites will my brand be placed on?">
    Real publications with genuine organic traffic, commercially valuable search rankings, and topical relevance to your category. We don't use spammy networks, private blog networks (PBNs), or low-quality content farms.
  </Accordion>

  <Accordion title="Are placements guaranteed?">
    We match you with publishers that meet the quality tier you selected. While we can't guarantee a specific domain, we guarantee that every placement will meet the minimum Domain Rating and traffic thresholds for your chosen tier.
  </Accordion>

  <Accordion title="Can I choose the exact site my brand is placed on?">
    Not directly — we handle publisher matching to ensure relevance and quality. If you enable Publisher domain approval (+20%), you can review and approve each domain before content is placed.
  </Accordion>

  <Accordion title="How long does it take?">
    Standard turnaround is approximately 28 days from order submission to published placement. Express delivery (14 days) is available as an add-on.
  </Accordion>

  <Accordion title="What's included in the price?">
    Each placement includes publisher outreach, content creation, and publishing. You control the target URL, preferred anchor text, and content guidelines.
  </Accordion>

  <Accordion title="How does this help with AI visibility?">
    AI search engines generate answers by referencing sources they consider authoritative. When your brand is mentioned on publications that AI agents cite, you're more likely to be included in AI-generated answers for relevant queries. You can track this impact directly in Siteline's [AI Visibility](/metrics-glossary) feature.
  </Accordion>

  <Accordion title="Can I order placements for multiple pages?">
    Currently, each order targets a single page URL. If you'd like placements pointing to different pages, submit separate orders.
  </Accordion>

  <Accordion title="Do you offer ongoing or recurring placements?">
    Not yet — Mentions Building is currently pay-per-order. We're exploring subscription options based on beta feedback.
  </Accordion>
</AccordionGroup>
