Mentions Building

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Why Mentions Building matters

AI search engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews generate answers by pulling from sources they consider authoritative. When your brand is mentioned on sites that AI agents frequently cite, you’re more likely to appear in those answers. According to research by Ahrefs, branded web mentions are the strongest correlated factor for appearing in AI-generated answers — ahead of domain rating, branded search volume, and number of referring domains. Mentions Building helps you close the gap by getting your brand placed on the same types of publications your competitors are already mentioned on.

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How it works

1. You submit an order — choose the page you want to promote, a content type, and how many placements you’d like across different publisher quality tiers.
2. We match you with publishers — we find topically relevant publications in your category that meet the quality tier you selected (based on Domain Rating and organic traffic).
3. Content is created and published — a relevant article is written that naturally mentions your brand and links to your page. Content types include contextual mentions, listicles, product reviews, and comparison guides.
4. You track the results — once a placement goes live, you can monitor it in the Orders and Placements tabs. Over time, you can cross-reference placements with changes in your AI Visibility metrics to measure impact.

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Placing an order

Navigate to Mentions Building → New Order in the left sidebar.

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Page to promote

Enter the URL of the page you want publishers to link to. This is typically your homepage, a key product page, or a landing page you want to drive authority to. You can optionally specify a preferred anchor text — the clickable text used for the link. If you don’t specify one, we’ll choose something natural and contextually relevant.

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Content type request

Choose the type of article you’d like your brand placed in:

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Content guidelines

You can provide optional guidance on what should be included in the content. This is not guaranteed but helps our publishers understand what angles matter to you. Examples:

• “Write a listicle on the best analytics tools for the agentic web and include Siteline as one of the top options.”
• “Focus on our real-time AI agent traffic monitoring capabilities.”
• “Position us as the best option for companies concerned about AI crawler impact on their infrastructure.”

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Publisher quality tiers

Each placement targets a publisher within a specific quality range, measured by Ahrefs Domain Rating (DR) and monthly organic traffic: You can customize the number of placements at each tier using the quantity controls in the Customize your publisher mix section.

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Volume discounts

Larger orders receive automatic discounts: The discount nudge below the order summary shows how close you are to the next discount tier.

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Add-ons

Publisher domain approval — by default, we handle publisher selection end-to-end (auto-approval). If you’d like to review and approve each publisher domain before content is placed, you can enable “Require approval + specifications” for an additional 20%. Express delivery — standard turnaround is 28 days. If you need placements faster, express delivery (14 days) is available for an additional 20%.

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Submitting your order

Once your order is configured, review the Order summary sidebar on the right which shows your line items, any content type add-ons, discounts, and the total price. Click Submit Order to place your request. We’ll send you a confirmation email with payment instructions and order details.

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Tracking your orders

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Orders tab

The Orders tab shows all your submitted orders with their current status:

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Placements tab

The Placements tab shows individual placements that have gone live, including the publisher domain, article URL, and publication date. As placements are indexed, you can cross-reference this data with your AI Visibility tracking to measure impact over time.

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Frequently asked questions